Passion Fruit Beverage

Passion-Fruit-Beverage-Label

Mmmm! is a passion fruit beverage brand I created as a graphic design school project. The goal was to design a complete product identity from scratch — including the brand name, logo, label, and packaging. I chose passion fruit as the product because of its vibrant, tropical personality. The kawaii-inspired character and playful typography reflect a fun, approachable brand aimed at young consumers who want something fresh and delicious.

Skills: Brand Identity, Label Design, Typography, Illustration

Tools/Software: Illustrator, Photoshop

Passion Fruit Beverage- Indoor-Poster-Mockup
Passion Fruit Beverage- Poster2
Social-Media-Post-ideas-Passion-Fruit-Beverage-Mockup

The brand identity was extended across multiple touchpoints — including a large-format poster for retail and event spaces, and a set of social media posts designed to bring the Mmmm! brand to life on Instagram. Every element, from the color palette to the logo, was designed to feel cohesive, tropical, and full of energy.